The Corporate Foresight unit of Creavis identifies new growth fields for Evonik and addresses the strategic issues of the future.
In order to make assumptions about the future, we need to look at the decisions and actions taken today that will determine the future. The Corporate Foresight team at Creavis monitors indicators such as investments, technological developments, or changing regulations and, based on these, develops a realistic view of possible future scenarios. It applies established methods such as the exploratory scenario approach or STEEP trend analysis and also innovative workshop concepts. Furthermore, the Corporate Foresight employees attempt to map Group-relevant topics of the future in an online tool, the Foresight Radar, and to make these available to all Evonik employees as a source of inspiration and thus, as a source of innovation.
Focus topic: GameChanger
To ensure the effectiveness of these efforts, the Corporate Foresight team also regularly identifies focus topics on which to concentrate their efforts over a predefined time period. The current research topic is “GameChanger.” Game changers are developments that have the potential to completely change the rules of existing markets and companies.Overview of all identified game changers